On June 11th, the long-awaited momentum of China's original women's fashion ignited at the Shenzhen Convention & Exhibition Center (Futian) — BIRD Fashion Fair 2025 officially kicked off!

This edition of the exhibition is hosted by the China National Garment Association (CNGA), co-hosted by Yifa Commercial Group, Shenzhen Jinhui Nanyou Fashion Original Center, Yinji Plaza and Guangzhou Baima Garment Market, this industry spectacle united China's premium womenswear brands renowned for market vitality, design innovation, and creative marketing. Together, they showcased the dynamic ascent and boundless energy of China's womenswear sector.

Vitality Shines Through Exhibitors' Radiant Smiles

At the opening ceremony, Chen Dapeng，Vice President of China National Textile And Apparel Council (CNTAC)，President of China National Garment Association (CNGA)，emphasized in his address: "This exhibition embodies the unwavering confidence of participating enterprises amid industry transformation, reflects the sincere expectations of merchants and buyers across continents, and represents the collaborative spirit of all co-organizers. Together, we shall forge a more resilient, vibrant, and appealing future for the textile and garment industry in this new era of development!" Following his remarks, Jiao Pei，Vice President of China National Garment Association (CNGA), joined representatives from co-organizing partners to officially launch the inaugural BIRD 2025 exhibition.

Within the 34,000-square-meter exhibition space, over 500 exceptional womenswear brands from across China attracted swarms of visitors. The moment visitors entered the venue, they were enveloped by the pulsating energy of Chinese original design. These brands captivated global buyers with exquisite craftsmanship, acute trend sensitivity, and an innovative spirit that harmoniously blends Eastern aesthetics with sustainable fashion concepts. Overseas buyers and media exclaimed: "The responsiveness of China's womenswear supply chain and the acuity of original design leave a profound impression!"

Vitality Thrives in Dynamic Business Negotiations

Rooted in the Greater Bay Area yet with a global vision, BIRD 2025 precisely constructed a high-efficiency business network, serving as a robust bridge for China's "dual circulation" development paradigm.

The exhibition welcomed nearly 1,000 overseas professional buyers from Italy, Britain, Germany, Russia, Japan, South Korea, Vietnam, and emerging markets worldwide. They navigated through booths, conducted in-depth product selections, and generated abundant cooperation intentions, injecting strong momentum into the internationalization journey of Chinese womenswear brands.

Efficient overseas buyer matching sessions (dedicated to Russia, Japan-Korea, Europe, Middle East, and other regions) buzzed with intense activity, fostering fruitful connections. Meanwhile, five heavyweight forums focusing on "overseas markets" debuted on the first day, gathering global experts and industry leaders to share cutting-edge insights and practical strategies, guiding Chinese brands toward global blue ocean markets.

Vitality Ignites in Dazzling Event Lineup

BIRD 2025 transcended a mere trade fair—it became a vibrant hub igniting industry wisdom and foreseeing future trends! Over three days, more than 50 high-profile events unfolded continuously.

Business matching sessions remained bustling throughout the exhibition period, while the BIRD Fashion Runway Shows captivated audiences with stellar presentations. The grand finale of the 14th DaLang Cup China Women's Fashion Design Competition Final pushed original design passion to new heights. The "BIRD Fashion Experience Officer" interactive tours injected fresh fashionable energy and buzz into the event.

At BIRD 2025, it witnessed the effervescent vitality of China's womenswear industry, its extraordinary creativity in shaping global trends, and the vast future landscape unfolding before all. Today, China's womenswear ecosystem resembles a flock of starlings taking flight—with BIRD 2025 as their launchpad, they are ascending toward greater horizons, broader skies, and a more powerful tomorrow!

Company: Beijing Fashion-Expo Co., Ltd.

Contact Person: YANG MENGYAO

Email: fashionexpo@chiconline.com.cn

Website: www.chicfair.com

Telephone: +86-10-6506 8181

City: Beijing, CHINA