Recently, the Jinan International Communication Center organized a group of 10 foreign guests from Japan, the UK, Thailand, Kenya, and other countries to deeply explore the Quanmai Brewery Scenic Area and Quancheng Craft Brewery Industrial Park. Through a blend of "cultural experiences, industrial tourism, and seasonal festival interactions," the event showcased Jinan’s unique craft beer culture and its open, inclusive international image to global audiences.

Beer Museum: Decoding Millennia of Brewing Wisdom
The first stop saw the international guests embark on a "time-travel journey" at Jinan Beer Museum. From ancient Egyptian beer murals to modern craft brewing techniques, guided by Yan Yingdao, Deputy General Manager of Quanmai Brewery, they immersed themselves in the evolution of beer civilization. In the interactive "Craft Lab" zone, Japanese visitor Toda Yusuke lingered at the century-old Jinan beer culture exhibit, gently touching a vintage beer barrel replica: "Each drop of beer seems to tell a story of Jinan."



 
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Next, the delegation entered the smart craft brewing workshop, touring the globally leading dual mashing system, nearly 100 fermentation tanks, and fully automated bottling line. They observed up close the operation of cutting-edge equipment such as German GEA centrifuges and Dutch Pentair filtration systems. 

Spring Equinox Cultural Salon: A Dialogue Between Nature and Craftsmanship
  Coinciding with the Spring Equinox solar term, international guests engaged in interactive activities at the "Spring Equinox Cultural Salon," experiencing the fusion of technology and tradition. British participant Lin Ai remarked, "Incorporating spring water motifs into beer label designs to create a drinkable city emblem would be a fascinating experiment."
    This exploration activity not only marked an innovative experiment in industrial tourism but also built a cultural dialogue bridge between Jinan and the world. As Yan Yingdao, Deputy General Manager of Quanmai Brewery, stated: "Through craft beer—a universal language—we aim to showcase a Jinan where heritage intertwines with innovation, and passion coexists with craftsmanship." Moving forward, Quancheng Craft Brewery plans to collaborate with overseas breweries on co-branded products, further expanding its global network.
   

Jinan International Communication Center Journalists: Liang Ruxiao, Hou Yawen, Liu Xiaohan
Video/Images: Lei Youting, Gao Yuan
Interns: Zhang Hui, Xue Jingyue, Miao Delu